Concept

Practise what you preach. We decided to do all the dynamic shots from a Family model Urban Arrow. We did elaborate tests and planned the shots so that we had a nice mixture of stylised yet realistic shots.

Different edits

Besides 4 individual 30 second videos of each model, we also produced a 60 second version of all 4 bikes. To separate them we added contrast in direction, camera-style, actor and wardrobe.

Behind the scenes

The entire series

Tender

Family

Shorty

Cargo

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