Jasper Strik was in charge of production and interviews. We had 2,5 days of shooting, but I wanted a lot of visual diversity. That meant about 6 setups per day. A location scout was crucial.

Visual approach

I made a visual recipe: each scene would start with a moving wide shot of 'design', then 2 macroshots of 'production' and a wide shot of the prototype. Also, DEMO staff is framed left, and clients right.

Behind the scenes


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